ABOUT VIRTUAL & LIVE EXHIBITION PROs & CONs

Post by Allen Huang, Updated on April 27^th, 2021

          With Covid-19 pandemic impacted the world and its flow, society shifted in many ways. From individuals’ daily lifestyle to businesses’ decisions, people have extra concern than what use to be. Many companies are facing dramatic challenge like instability of foreign situation on Covid-19 outbreak. It affects business efficiency and even discontinued on original planning. During current incident, enterprise transformation and enhance internet marketing becomes one the solutions to sustain one’s exposure toward their designated field of industry. In this case, Virtual exhibition / events begins.

Virtual expo begins

         Virtual exhibition is a good start of the new marketing technique. Internet today, is a world base marketplace. Virtual events simulated the experience as like being there by the stand, to communicate instantly at visitors’ desire time frame and even demonstrate through video conference. It is a breakthrough and cost effective for some suppliers with massive machinery. With few benefits that also solve many concerns, Such as live exhibition direct exposure rely on the booth location. On virtual exhibition, visitors are able to visit booth equally and efficiently. It is the change and update of how businesses and consumers connected. As Virtual event just begin, it can be rough now, but in the right direction. Virtual exhibition become a supplement of live exhibition. With additional of virtual content, exhibitor is able to provide more precise and detailed information for all visitors. At the same time, virtual exhibition implements data and analysis for exhibitor to reference. Visitors’ information is also become more transparent and better collecting meeting record for exhibitor to follow up.

Virtual expo vs. Reality expo thoughts

         Attending exhibition, is more than displaying new product and development of the company, it is a social event that gathers companies in related industries to exchange ideas and also setting up meetings with current customers that can discuss face to face. In live exhibition, visitors can walk around and check out what’s hot. people gather around with live activities, and perhaps exhibitor invest on their booth decorate to catch one’s eyes. It is the interaction that boost the show’s success. On the other hand, virtual expo also focuses on the right direction, it is about communication. Exhibitor host online face chat to introduce product for visitor that interested. At the same time, exhibitor received the same exposure among all exhibitors from the global internet marketplace.

PROs and CONs

Live Exhibition

PROs

1. Better communication in face to face.
2. Live introduction with potential customers.
3. Additional activities like forum and discussion to participate.

CONs

1. Travel expense and decorate cost need to be included.
2. May be missed by potential customers due to less expose booth location.
3. Less global exposure.

Virtual Exhibition

PROs

1. Global internet marketplace.
2. Equality exposure among all exhibitors 24/7.
3. Data analysis and meeting records for easy follow up.

CONs

1. Creditability and trust may be lower.
2. In few countries may not able to access and may require quality internet speed.
3. Traditional user may not interface friendly.

Conclusion

        After visiting the AMPA 2021 exhibition at Taipei, it’s still encouraging what is new in automotive parts industries. For the future, virtual and live exhibition will both brings exhibition event to the next level. Live exhibition will implement virtual content for better display, but virtual will not supersede live exhibition. In some way, face to face is still the basic interaction with each other. With current pandemic, Customers have the option to visit the show from distance and achieve the same result. As we check out what is in the virtual expo, we are prepping and gather our information and wish to see you all in the close future of the auto parts virtual and live event.

Visit

AMPA Online 2021 - April 7th, 2021 - May 6th, 2021. (visit here)

AMPA Live 2021 - April 14th, 2021 - April 17th, 2021. 

IAAE Online 2021 vol. 2 - March 24th, 2021 - April 30th, 2021 (visit here)